You Are In Control 2012

photo.548 youareincontrol2


REYKJAVÍK 4 - 6 NOV 2012

Iceland's International Conference for Digital Creatives and Cross-Platform Explorations.

Artist Tracey Moberly And Games Company Bossa Studios First Confirmed Speakers

Limited Combined Passes For Conference And Sold-Out Iceland Airwaves Festival

Harpa photo by Nic Lehoux

Between November 4-6 2012, Reykjavik will host the 5th edition of You Are In Control, a hothouse for creatives and thinkers interested in cross-platform explorations and ideas relating to future business models created by the digital revolution.

Throwing the 'Net as wide open as possible, the conference touches on all aspects of the creative industries, from food, digital, literature, design, music, film, games and business, to look at some of the most current trends, exciting overlaps and pressing problems.

Part conference, part creative retreat, YAIC 2012 will take place in the cutting edge confines of Kaldalon in Harpa, Reykjavik's newest arts space and an architectural phenomenon in its own right.

The conference, run this year by consultant Conference Manager Remi Harris, is small but ambitious (a bit like Iceland itself), tackling the profound as well as the professional via questions such as: what are the challenges and opportunities facing us creatively, economically and existentially in the next 10 years, and whether -- and how -the participants of YAIC 2012 can help solve or address such issues.

Among the many prestigious speakers this year is Tracey Moberly, who will discuss her tech-art project Text Me Up. This project gathers together her personal SMS texts, many from leading luminaries within the art world, into an innovative book described as "a fascinating use of new technology as a narrative tool, much in the spirit of Andy Warhol's work with Polaroids."

Tracey Moberly inside The Tanks at Tate Modern in London. Photo credit: Johnny Green

"I am very pleased to have been invited to speak at You Are In Control 2012 and am very much looking forward to connecting with the diversity of the Icelandic artists and creatives," says Tracey. "It is a perfect platform to focus on the role of the creative in looking at challenges and opportunities that our economy and human race will face in the next 10 years. I will be discussing the interaction of environment, population expansion and personality with the continued development of digital communication and querying the place of the creative within this process."

Another confirmed speaker is Roberta Lucca from Bossa Studios, that counts Elisabeth Murdock's Shine amongst its investors. Lucca will talk about Bossa's two key current projects: the Bafta-winning Monstermind, a Facebook app that lets you build a town with its own thriving businesses, homes and citizens - then lets you buy a monster to destroy the towns of your friends; and Merlin The Game, an exciting game based on the popular TV series (scheduled for official release in October).

As well as inspirational speakers and panels, attendees can also expect brainstorming workshops, cutting edge cuisine and some of the superlative music the country is world famous for.

Speaking of which, the conference takes place immediately after the sold-out Airwaves music festival, making it possible for international delegates to access the festival and conference with a special combined ticket.

You Are In Control website programme itenerary sms-skilabod-og-merlin-leikur news

Opening Reception
photo.150 Conference Presentation
Conference Workshop
ipad.150 Siminn Workshop