Un-Convention is coming to London later this month and will bring 6 unique music collaborations with your favourite artists and 60 music industry professionals who are offering their wisdom.
Take six special music collaborations with 12 musicians including Jon McClure (Reverend Soundsystem), Viv Albertine (The Slits), Charli XCX, Lupa (Colombian MC), Young Fathers plus many more. Add top producer Jagz Kooner, along with 80 invited music industry experts and 200 participants. Then record, produce and release an album in one day.
The six bands will cover or collaborate on tracks from London Calling by The Clash. The Clash have quite a connection with The Roundhouse, playing their 5th ever gig there and rehearsing just behind the venue.
The premise of the event is to demystify the music industry, laying bare the processes involved, and allowing participants a unique insight into what often seems a rather impenetrable business, with a view to inspiring all involved to pursue their own creative endeavours.
The event involves some of the most influential to most inspirational people in music including:
Jagz Kooner, John Dyer (Domino Records), Jon McClure, Mark Meharry (Music Glue), John Robb, Howard Monk (The Local), John Emspon (Eden Sessions), Scott Cohan, Fiona Stewart (Green Man), Ray Paul (BBC 1Xtra), Dan Rafferty (Shambala), Lee Denny (Lee Fest), Helienne Lindvall, Ian Johnson (Enter Shikari), Ammo Taylor (Punch Records), Mark Williams (Heart and Soul), Laura Kidd, Tom Robinson (BBC 6 Music), Tracey Moberly, Stefan Szczelkun (Agitdisco), Viv Albertine (ex. The Slits), Charli XCX, Young Fathers, Beans On Toast, Jo Good (BBC 6 Music), Kim Booth (Rebel Butterfly), Louis Barabbas (Debt Records), Ben Watts (Buzzin Fly Records), Khalid Amin, Jez Collins (Birmingham City University), Lupa (Colombian Hip Hop from Medellin), Trish Whelan (Strummerville), Nicole McNeilly (Musicares, Sri Lanka), Andrew Dubber (New Music Strategies), Steve Lawson… plus many more.
Accompanying the recording will be a selection of panels, workshops and showcases. The highlight panels feature Music As A Tool For Social Change – featuring people working on music projects in Sri Lanka, Brazil, Colombia and the UK; The Politicisation of Music; Women in Music; New Music Strategies; an Event and Festival Session. A range of new digital platforms will also be showcased including MusicGlue, SoundCloud and Song Kick. There will be one-to-one consultancies for bands and live music performance throughout the day.
Un-Convention Factory has been held in Macclesfield and Goiania, Brazil. For the first Un-Convention Factory event an old mill in Macclesfield was transformed into the Un-convention Factory, a bustling hive of musicians, industry experts and young creatives all working together to produce a brand new album over the course of the day. Beginning at 9am, with an intro from Har Mar Superstar, eight bands including the likes of I Am Kloot, Reverend Soundsystem and The Whip recorded in half hour sessions in front of 300 participants.